August 2, 2013
By Tom Hayden
As a former professional political communicator, I’ve managed and staffed my fair share of events with elected officials, with big titles such as mayor, representative, senator, governor and even president. One thing that always becomes clear at these types of events is the difference between those staffers who are there to get their personal photo op and those who are there to get the job done. While it is easy to get your head turned among so much excitement, I’ve always held the most respect for those who are more willing to forgo the personal glory in order make sure the event is successful. I was reminded of this again as colleague Sam Kennedy and I helped client Amazon prepare for a presidential event at its Chattanooga Fulfillment Center this week.
Instead of strategizing about ways in which we could be close to the president, Sam and I spent our drive down from Nashville discussing ways to ensure our client’s needs and message didn’t get lost. Once on-site, we set about getting our tasks done, from working with national and local media to helping with staging and working with a wonderful team of Amazon volunteers who played key roles in the event.
With an event of this magnitude, we were interacting with varied interests from the White House, Amazon and the media; but Sam and I kept our focus.
While I wish I had a photo of us smiling with the president, I am more proud of the photo at the top of this post showing a successful event that clearly kept our client front and center. After all, one of MP&F’s mottos is to fulfill our promise to do great work for our clients.