August 19, 2013
August 5, 2013
In Part II of our productivity series (check out Part I on Three Online Tools To Be More Productive at Work), we dive into digital tools to help you get to know people in your network better. Whether you’re conducting media relations, looking for new business or just networking in general, these tools will save you time.
#1 Talkwalker Alerts
First up is Talkwalker Alerts. If you’ve been using Google Alerts to track Web mentions for companies, names or topics important to you, you’ve probably noticed in recent months that they’re not working very well. While Google hasn’t issued an official notice that alerts are going the way of Google Reader, it’s pretty obvious something is up. Talkwalker Alerts is a great alternative. This free tool works just like Google Alerts in that it emails you alerts on the topics you select as often as you want – as they happen, daily or weekly. Setting one up is as easy as filling out the form below.
Newsle bills itself as “News about your people.” The service will email you when folks you’re connected with on Facebook and LinkedIn are named or quoted in blog posts or news stories. The service also allows you to search for people you’re about to meet. It’s free, and it takes all of 10 seconds to create an account, then Newsle takes it from there. Here’s a screenshot of a recent result in my newsfeed (I also get this via email).
Rapportive “shows you everything about your contacts from within your inbox.” So when you’re working on an email to someone, Rapportive uses their email address to automatically pull in your contact’s social profiles in a box to the right so you can see what they look like, what they’ve been tweeting about lately, where they live and lots more.
To use Rapportive, you will need to be using Gmail or Google Apps Mail. (See this from Tech Republic about all the Google mail products.) If you use Gmail at work, you will find Rapportive really shines, with loads of background on your contacts. For example, in the screenshot above I’m composing an email to a friend who works in technology. Rapportive tells me I’m not yet connected with him on Twitter, and it reminds me that he’s active on lots of other networks that I can consider connecting with him on. This could be helpful to me considering we’re in similar industries.
I hope you find these suggestions helpful. What other tools do you recommend? Leave a comment below!
July 26, 2013
While blogs have been around for more than a decade, the role they play as an effective media channel has increased dramatically over the past few years. They have become a powerful tool in helping businesses and organizations reach targeted audiences, increase brand awareness and grow revenue.
As the newest member of MP&F’s blogger outreach team, it’s only taken me a month to realize how much time and attention the team is devoting to maximizing the many opportunities that exist in the blogosphere for clients.
Kat and Kate, the leading ladies of MP&F’s blogger outreach team, refer to bloggers as “informed brand ambassadors,” and continually encourage our team to seek outside opportunities to improve our outreach strategy. Recently, I had the chance to attend an IABC Nashville luncheon, where Jessica Turner, professional blogger and founder of The Mom Creative, spoke about the do’s and don’ts of blogger outreach. In discussing various types of campaigns and what she looks for in a pitch, Jessica did a great job explaining the key points communications professionals need to know about the blogging business. If a blogger is not treated like a businessperson, the quality of the post (given the blogger agrees to write one) will show it. Here are some of the main takeaways from the luncheon:
- Blogs are much more relational than traditional media. Successful bloggers earn the trust of their readers, giving their content the credibility that traditional media often lacks. Jessica explained that she will not hesitate to say no to a pitch if the brand doesn’t appeal to her or her audience.
- Blogger outreach must start with building relationships. It’s crucial that the content in a pitch be relevant to the blog’s message, style and followers.
- What to look for in a blog: a strong following, content that is clear, engaging and consistent (the length and quality of the comment thread are good indicators!), and SEO tags. Displaying these tags or a search bar shows that audience interaction is important to the blogger.
- Offer the blogger various campaign and partnership options. These include unpaid features, product reviews/giveaways, sponsored posts, affiliate posts (compensation based on effectiveness of a coupon or promo code) and advertising. Social media promotion is also an affordable option, and is particularly appealing if a brand’s Twitter following is 10 times that of the blogger’s.
The real eye-opener was a story Jessica saved for the end of her presentation. She had posted on her blog, Facebook page and Twitter account promoting a four-hour sale of a brand she’s worked with multiple times. Her posts generated more traffic (and sales) to the brand’s website than the 1 million emails the company had sent out that morning. Needless to say, Jessica later received this particular product free.
It’s clear that blogger outreach can lead to measurable results for brands and businesses if executed correctly. Like businesses, bloggers want to be given expectations up-front, they want to be paid on time, and they want their content to be shared on other media channels.
July 24, 2013
It’s more important than ever to be in-the-know about the latest digital tools, trends and networks to better serve our clients. Audiences are fractured and segmented, and there are multiple ways to tell a story using digital channels.
It’s also prudent to stay up-to-date on technology to be more productive at work. There are LOTS of apps, browser extensions and websites that can help you work smarter and more efficiently; following are three to know.
#1 LastPass is a lifesaver. It’s an online password manager and form filler. I’ve been using it as a Chrome browser extension for about six months and honestly couldn’t imagine life without it. I use LastPass for my logins for social networks, analytics tools, media databases, online news sites, intranets and event sites, to name a few. Off the clock I use it to save my banking and email information, travel sites, e-commerce platforms, iTunes and lots more.
A quick search shows I have more than 80 usernames and passwords saved in my LastPass vault. Seriously, how was I able to keep track of all those before? Here’s how it works. As soon as I visit a URL I have saved, LastPass fills in my login information for me, as in the example below.
- It’s secure. You remember one master password, then LastPass encrypts everything you share with it.
- You can share passwords among team members. If you have a company login for a site, you can share the password electronically without revealing exactly what it is.
- Random passwords can be generated and saved on new sites so you don’t have to make one up.
Cost: Free with $1 a month Premium option. This gives me access on my iPhone so I’m connected to all my passwords everywhere I go.
Get LastPass browser extension for Chrome here.
#2 Evernote’s tagline is “Remember everything,” and that’s precisely what it does. I use it primarily for saving notable links I want to revisit later. Instead of just bookmarking them, I “clip” them using the Evernote Chrome extension, then categorize them with tags. The best part of Evernote is that your saved content is always completely searchable within your account.
Evernote also allows you to save all kinds of info beyond links, from documents to photos to audio. Everything can be tagged and commented on for easy search later.
Cost: I’m using the free version. The Premium option, which offers access to notes offline and collaboration with a team, costs $45 a year.
Get Evernote here.
#3 Awesome Screenshot does exactly what it says. It easily grabs a whole screen or a selection, then allows you to edit the screenshot, annotate it (add circles or other callouts) and easily save.
Screenshots are useful for so many things, from client presentations and memos with examples to grabbing a search result or headline you’re not sure will always be a live link. I’ve used various screenshot tools before and have found that Awesome Screenshot works the best.
Cost: Free Get Awesome Screenshot here.
Stay tuned next week for Part II of our productivity series where MP&F/d explores three more tools to help streamline media relations efforts.
What digital tools are your favorites?
July 2, 2013
Have you heard of Wannado yet? It’s a hyperlocal event curation app that helps users find out what they “wanna do” in Nashville. The startup is a client of ours and officially launched the app today. Read the Nashville Business Journal story on the launch here.
We love seeing the Nashville technology and startup communities grow, plus we love finding out about awesome activities in our fair city, so we’re thrilled to help spread the word about Wannado.
According to CEO Steven Buhrman, the app was designed to help Nashvillians spend less time figuring out what they want to do and more time doing what they love. Here’s a video the company put together.
Not only does the app use your tastes and preferences to point you in the direction of events you might be interested in, but it actually learns its users’ preferences and makes personalized event suggestions. The idea was to create the Spotify (a digital music streaming service) of local events. Pretty cool, we’d say.
So, what can you do with Wannado?
- Keep a pulse on your favorite live music and entertainment options
- Get tickets and add events to calendars directly from the app
- See what your friends and other locals are doing
- Discover service opportunities based on the causes you care about
- Find out where professionals are meeting up
- Follow your favorite venues and organizations
- Find nearby drink specials and invite your friends to join
Once you’ve downloaded the app, you “tune” or specify your interests.
After that I can get “Suggestions” for upcoming events by date, based on my criteria as selected above. I’ll also receive daily suggestions from Wannado.
From there, you can “Explore” anything under the sun, from over 60 categories. So if your mother-in-law is in town, you can browse museums or wine tasting events, regardless of whether or not you like these kinds of events. You can also search for events by keyword.
Lastly, I can use the “Community” function to see what my friends have “Wannado’d” or starred as an event they’re interested in. The app integrates with Facebook so my “friends” are based on existing Facebook friends.
Wannado curates its events in part by allowing anyone to post an event (you can submit one directly through the app) and by leveraging partnerships with prominent local organizations and cultural curators, including:
- Hands On Nashville
- The Nashville Entrepreneur Center
- Nashville Social Enterprise Alliance
- The Nashville Symphony
- Native Magazine
- Now Playing Nashville
- Tennessee Performing Arts Center
- The Skillery
There are certain steps that must be in place before trying to create a successful social media campaign. Once you’ve come up with a good idea, gotten the necessary approvals to move forward, and developed any graphics or other assets, it can be tempting to want to storm right in and begin. However, establishing a strong foundation will set you up for success.
It’s officially summer, so we got cute with our infographic with a play on physical fitness. Learn how to build your strength by starting with a strong foundation!