Three Online Tools to Be More Productive at Work
July 24, 2013
It’s more important than ever to be in-the-know about the latest digital tools, trends and networks to better serve our clients. Audiences are fractured and segmented, and there are multiple ways to tell a story using digital channels.
It’s also prudent to stay up-to-date on technology to be more productive at work. There are LOTS of apps, browser extensions and websites that can help you work smarter and more efficiently; following are three to know.
#1 LastPass is a lifesaver. It’s an online password manager and form filler. I’ve been using it as a Chrome browser extension for about six months and honestly couldn’t imagine life without it. I use LastPass for my logins for social networks, analytics tools, media databases, online news sites, intranets and event sites, to name a few. Off the clock I use it to save my banking and email information, travel sites, e-commerce platforms, iTunes and lots more.
A quick search shows I have more than 80 usernames and passwords saved in my LastPass vault. Seriously, how was I able to keep track of all those before? Here’s how it works. As soon as I visit a URL I have saved, LastPass fills in my login information for me, as in the example below.
- It’s secure. You remember one master password, then LastPass encrypts everything you share with it.
- You can share passwords among team members. If you have a company login for a site, you can share the password electronically without revealing exactly what it is.
- Random passwords can be generated and saved on new sites so you don’t have to make one up.
Cost: Free with $1 a month Premium option. This gives me access on my iPhone so I’m connected to all my passwords everywhere I go.
Get LastPass browser extension for Chrome here.
#2 Evernote’s tagline is “Remember everything,” and that’s precisely what it does. I use it primarily for saving notable links I want to revisit later. Instead of just bookmarking them, I “clip” them using the Evernote Chrome extension, then categorize them with tags. The best part of Evernote is that your saved content is always completely searchable within your account.
Evernote also allows you to save all kinds of info beyond links, from documents to photos to audio. Everything can be tagged and commented on for easy search later.
Cost: I’m using the free version. The Premium option, which offers access to notes offline and collaboration with a team, costs $45 a year.
Get Evernote here.
#3 Awesome Screenshot does exactly what it says. It easily grabs a whole screen or a selection, then allows you to edit the screenshot, annotate it (add circles or other callouts) and easily save.
Screenshots are useful for so many things, from client presentations and memos with examples to grabbing a search result or headline you’re not sure will always be a live link. I’ve used various screenshot tools before and have found that Awesome Screenshot works the best.
Cost: Free Get Awesome Screenshot here.
Stay tuned next week for Part II of our productivity series where MP&F/d explores three more tools to help streamline media relations efforts.
What digital tools are your favorites?