June 24, 2013
Drum roll, please… Today MP&F is announcing the creation of a new digital services operation, MP&F/d. Our goal is to provide integrated digital media strategies for both public relations and marketing clients. MP&F is already providing many social media and digital services; MP&F/d seeks to elevate and amplify our offerings with a fresh perspective. I’m Annakate Tefft Ross, and I’ll be leading the new division along with Partner Keith Miles.
I started my career in PR, conducting more traditional communications and marketing campaigns. Over the last several years, I’ve specialized in social media and digital communications in the startup and technology worlds. With this background, I am very excited to join MP&F in this role.
Social media and digital outreach present amazing opportunities for corporations and brands to connect with customers, influencers and stakeholders in a way that wasn’t possible in the analog world. I am passionate about using technology to facilitate these relationships. My philosophy is to stay on top of current trends and tools while remaining grounded with solid strategy, account management and measurement practices.
We think the best social media campaigns are part of a larger integrated communications plan, a holistic approach to digital outreach. However, we also offer social media management solutions, team trainings on the latest tools and trends, competitive audits, blogger outreach, and more.
We can’t wait to start the conversation!