10 Things You Should Know About Yelp

January 24, 2013

Marcia Masulla, senior community manager with Yelp Nashville, conducted a lunchtime professional development session yesterday for MP&F Public Relations staff members. The discussion focused on some of the different ways Yelp helps businesses – from local clothing boutiques to national brands – engage passionate consumers.

Yelp Pro Dev 1

Yelp Nashville’s Marcia Masulla, center, with MP&F Public Relations partners Katy Varney and Andrew Maraniss.

Marcia shared the following list of 10 things you should know about Yelp, and we wanted to share it with you.

  1. Yelp was founded in 2004 to help people find great local businesses, like dentists, hair stylists and mechanics.
  2. Yelp had an average of approximately 84 million monthly unique visitors in third quarter of 2012.
  3. Yelpers have written more than 33 million local reviews.
  4. In addition to reviews, you can use Yelp to find events and lists and to talk with other Yelpers.
  5. Every business owner (or manager) can set up a free account to post photos and message her customers.
  6. Yelp makes money by selling ads to local businesses – you’ll see these clearly labeled “Yelp Ads” around the site.
  7. Paying advertisers can never change or re-order their reviews.
  8. Yelp has an automated filter that suppresses a small portion of reviews – it targets those suspicious ones you see on other sites.
  9. You can access Yelp via iPhone, Android, BlackBerry and more – see the full list of mobile apps here.
  10. The Weekly Yelp brings locals updates on the latest and greatest business openings and other happenings.
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