MP&F’s Top 25 PR Questions
September 7, 2012
McNeely Pigott & Fox is celebrating 25 years in business during 2012, and one of the ways we’re celebrating is by answering the 25 questions we are most often asked about our business.
Question 13: Does MP&F do surveys?
By Kate Vorys
At MP&F we believe that solid research is the foundation for every communications strategy. Surveying people is one way to collect feedback from a designated audience about something they have experienced or on which they have an opinion.
So the short answer is yes, MP&F does surveys.
The long answer is that surveys come in all shapes and sizes, ranging from statewide public opinion surveys to customer- and employee-satisfaction surveys. Surveys can provide you with groundbreaking information that makes you change directions, or they can help you confirm scientifically what you already suspect. At MP&F, we can help figure out what survey type best fits your needs and your end goal.
Some examples of past survey projects include:
- Statewide telephone surveys of Tennessee residents to get their opinions on issues pending in the state legislature.
- Market surveys, both benchmark and tracking, to test top-of-mind awareness, preferences and effectiveness of media campaigns for regional hospitals in four different states.
- Employee and customer surveys for large companies and organizations.
- Association membership surveys to identify strengths and weaknesses of various programs and to prioritize initiatives.
- Online surveys to gauge attitudes of professionals.
We really get into the nitty-gritty details of what people believe, why they believe what they do and how best to use the information on behalf of our clients.
Surveys can be used for something as insignificant as an intra-office consensus (where to go to lunch) or something as influential as who people are voting for and why? Depending on the size and scope of the survey, they can generate information to be used for a wide range of communications strategies.
Like this post? Please take a quick survey. Just kidding, but do stay tuned for a follow-up post in the next few days by MP&F’s Diane Hargrove about best practices for surveys.