MP&F’s Top 25 PR Questions

August 6, 2012

McNeely Pigott & Fox is celebrating 25 years in business during 2012, and one of the ways we’re celebrating is by answering the 25 questions we are most asked about our business. 

Question 9: Why would someone in my business ever need public relations?

By Amanda Reinbold

Amanda Reinbold

 

When tackling this post on how public relations is important for businesses across the board, I first tried to think of types of companies that might regularly say, “No, no, PR is not for us.”

Then, I realized I was trying to put these businesses into a neat little box, just as many of them do when it comes to thinking of PR.

The fact remains that some people are unable to see the value of public relations, either because they have preconceived notions of what constitutes PR or because they think that their particular business or industry doesn’t have a need for it.

Many assume it’s all about getting their name in the paper or “spinning” a message – but there’s so much more to it than that. Check out David Fox’s earlier post on the definition of PR and Andrew Maraniss’ about what we do every day to get a better sense of how PR makes a difference for our clients.

If you’re still asking how public relations is relevant to your business, know that there are certain things that can have a big impact on just about any business, and PR firms can play an important role.

Here are five services we recently provided to clients who initially thought they had no need for PR support:

  • Crisis communications: What would it mean to your business if you encountered your worst-case scenario? You may know how to respond from an operations standpoint. But would you be clear on how to communicate to your employees, clients or the community in a timely and effective manner?
  • Public policy: Public policy impacts businesses constantly. Is your voice being heard?
  • Community support: Your business doesn’t exist in a vacuum, and customers aren’t your only constituents. Making a change in your company may affect the community. Will its members stand behind you or oppose you?
  • Rebranding: Companies evolve. Does your brand represent who you are, what you do, and how your customers perceive you?
  • Internal communications: In many ways, your employees are your most important audience. Are you communicating company goals and values to your employees? Are they all on the same page?

The bottom line is: If you’re in business, you have people to whom you need to communicate – employees, clients, industry or community leaders, maybe even a specific portion of “the public.” That means you, too, could benefit from PR.

 

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