Four questions to answer before using Twitter for your business

February 10, 2012

Today’s edition of the Nashville Business Journal includes a column I wrote about using Twitter effectively for business. Here are four questions that any company should consider when deciding whether to use Twitter:

1) Are you willing to devote at least 30 minutes a day several days a week to reading tweets from others and posting tweets of your own?
2) What call to action will you offer potential customers in the midst of all your other nonpromotional tweets?
3) Are you willing to abandon “broadcast mode,” the affliction of only blasting out self-serving promotional content?
4) Will you share articles from third parties and tweets from other users with your followers?

I like to think of Twitter as a cocktail party on the Web. Just like real life, no one will want to talk to you if all you do is blather on about how amazing your business is and push people to give you their money. On the other hand, if you’re willing to have mutually beneficial and interesting conversations with the users you encounter and blend in appropriate and relevant offers on an occasional basis, Twitter can be a blast, and it can be a boon for your business.

The full text of this column is available for Nashville Business Journal subscribers.

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