The cure for banner blindness?

September 6, 2011

Your news feed is about to get a little more crowded.

Social media users spend virtually all of their time online keeping up with the latest updates from their friends and other sources they follow, and social media sites and advertisers are taking notice. Looking for a cure for “banner blindness,” users’ tendency to ignore advertising, both Facebook and Twitter are expected to cautiously begin adding promoted content directly to their social streams. Neither platform wants to do anything that might turn off users, but both need to do something to keep advertisers plugged in.

Until now, the news feed has been sacred ground reserved solely for content that users have chosen to subscribe to see, but that’s about to change. How it changes, and how users respond, will shape the future of how we consume content online.


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