Are you taking social media seriously?
April 12, 2011
There is a very simple way to figure out if you take social media seriously.
Imagine you are at work. You are busy. You need to speak with a colleague about something that he should be busy on as well. You walk over to your colleague’s office. Your colleague is on Facebook.
How do you feel?
If you feel annoyed, then you are not taking social media seriously. Don’t agree with me? Imagine the same scenario, but substitute either “the telephone” or “Outlook” for “Facebook”.
Yes, it is possible to be wasting time on the phone or doing a multitude of nonwork-related tasks in Outlook, but I suspect the assumptions we make about our colleagues’ intentions relative to these communication resources are vastly different than those we make about Facebook, Twitter and other social media resources that are quickly becoming go-to gadgets in our client toolbox.
So, next time you find yourself muttering, “I’m in here working and he’s in there on Facebook,” just remember that your company is supposed to know all about this social media stuff.