Light Reading: Measuring, sharing and more

January 7, 2011

There’s a common thread to a lot of the articles we stumbled upon this week: Now that we’ve all embraced social media, what do we do with all those status updates, posts and tweets? See the links below for good reading about effective measurement, archiving your social data and new features headed to Facebook.

Don’t miss the post about where we’re all spending time sharing our news, opinions, baby videos and pet photos. It isn’t just on Facebook, but Facebook is definitely in the lead.

Social Media Measurement 2011: Five Things to Forget and Five Things to Learn

44% of Online Sharing Occurs Through Facebook

New Facebook features exposed in accidental update

How to back up your social media data

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