Happy New Year

December 29, 2010

It’s here, like it or not … just when you’re trying to actually enjoy the holidays and celebrate checking that last shopping item off your list, people start asking the ol’ dreaded question: “What’s your New Year’s resolution?” Haven’t exactly had much time for soul searching lately? Still mad you didn’t take that Spanish course that was last year’s resolution? In that case, my recommendation is to instead focus on your resolutions at work.
For our clients new and old, we will be reminding them to dust off those dated strategic communications plans. Not just to make quick updates and change the names of those who have left the company (you know who you are), but to take a much closer look and see if the entire thing needs rethinking. Communications and PR have changed tremendously over the past few years, and your approach to it should reflect that.
Along those same lines … do you have a crisis communications plan? Was it written and reviewed recently? If not, time to look at that one, too. In the 24-hour news cycle with news coming from endless outlets, you must be ready to respond when a crisis hits your company. And people in your company need to know it exists. And they need training on how to put it into action. Crisis drills can make the actual crisis less horrific. Prepared employees make all the difference. Believe us.
So before you kick up your feet with the eggnog, make a note to attack your company’s communications plan in a thoughtful, strategic way for 2011. Cheers.

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