Why Facebook works
February 8, 2010
Why is Facebook such a phenomenon? It isn’t because it’s the largest social network, the stickiest place on the Internet and a platform that has transcended the Web to become part of our daily lives.
Facebook is, to date, the best effort by anyone to put real people online.
More than any site that has come before it, Facebook makes it easy for people to connect with other real people, people they know offline. While scams and frauds continue to claim their share of victims on the site, nevertheless most of us know that the people we’re connected with on Facebook are exactly who they say they are.
That’s no small feat for any Web site, and that’s why Facebook now boasts more than 400 million users worldwide. No matter how high that number may climb, Facebook’s challenge has always been — and will always be — to preserve that level of trust in identity. If that dies, so will Facebook.