Linking status updates should be out-of-bounds

January 25, 2010

Talking about “football” in the U.S. is a very different conversation than talking about “football” anywhere else in the world. The same is true when it comes to individual social media sites.

Each social network has its own style, feel and conventions. Linking your updates from one social network to another, such as connecting Facebook and Twitter (or Twitter and LinkedIn), automates activity that ought to be spontaneous and genuine.

Automating your updates on multiple networks is effective in the moment, but as you continue the habit, it becomes obvious to your friends or followers that you aren’t really interacting with anyone. If a social network is valuable enough to you for you to join, it ought to be valuable enough for you to participate.

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