Free up abandoned social media real estate
January 22, 2010
Does “location, location, location” apply to a space that only exists in pixels on LCD screens? You bet your @ it does.
Much like domain names before them, social media usernames with unique URLs have become prized real estate. Boardwalk and Park Place are prime destinations in Monopoly, and your real name, your company name and your brand name are desirable addresses on sites such as Facebook, Twitter, YouTube and Foursquare.
For a service that sees more than half of its new users abandon the platform shortly after signing on, it’s been maddening to see Twitter keep neglected usernames inactive for months and even years. It’s great news that Twitter may be changing its username policy (or lack thereof) in the future, and in my opinion it can’t come soon enough. Blogger and WordPress should follow suit. Usernames are a terrible thing to waste on dead profiles.