What’s all that offline networking for, then?

January 12, 2010

Would you ever walk into a chamber of commerce event and start shouting “Hire me!” at the top of your lungs? Would you stuff a business card inside the mouth of every person you met while you were there?

If you did, you wouldn’t be there for long. I think that’s why we shudder so much at the idea of anyone making a business pitch online. There has to be some level of etiquette on the Web in much the same way that there is when you enter a room of business people. In the real world, you expect to introduce yourself to people, listen to what they have to say and, hopefully, have an enjoyable and insightful conversation. By getting to know people with common interests, you show them who you are and allow for the opportunity to collaborate in business.

Shouldn’t it be the same way online?

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